Achmad Chadran is Senior Product Marketing Manager, Archiving, at Mimecast. He's been in awe of the brilliance, patience, and tolerance of his coworkers since coming on board in April of 2016.
No, I don’t mean the holiday season; the Big Box retail community announced that occasion the day after Halloween!
I’m referring to the archiving analysis season. Forrester Research published its The Forrester WaveTM: Information Archiving Cloud Providers, Q4 2016 several weeks ago, and Gartner just this week released its 2016 Magic Quadrant for Enterprise Information Archiving. In addition, IDC published Mimecast — Archiving Software Capabilities, back in September.
When considered as a set, these three reports paint a picture of archiving in a state of transformation.
A Vendor Melting Pot
The most interesting insights come from a comparison of the Forrester and Gartner industry surveys. Not surprisingly, the mix of vendors included in the two analyses differs somewhat. Tech consultancies like these need to define their markets in their own terms. Among other benefits for doing this, these firms need to: address the concerns of their buyer-side clients, leverage the expertise of their analyst authors, and set proper expectations among their readership.
But both reports include wide vendor diversity, including former records management specialists, instant messaging platform providers, and content management system developers. These vendors also arose from a mixed bag of vertical markets as well, including the legal, finance, and call center segments.
What brings us together as a vendor community? The primacy of email. Email is a vital enabler for virtually all functions within an organization. Reliance on email also sweeps across virtually every organization, no matter what vertical it serves or what product or service it provides.
Email’s ubiquity makes it a source of corporate knowledge and lore, as well as a running documentary of an organization’s past, present, and future. This drives the need to protect and preserve emails, which in turn makes cloud-based archiving solutions strategically essential.
New Use Cases
This same ubiquity has had a transformative impact on how organizations can leverage their archives, too. Make no mistake: Archiving remains mission-critical for organizations that need to satisfy regulatory compliance requirements, as well as more broadly to mitigate legal risk. What’s more, the growing list of legal cases seems involve a limitless range of scenarios, some of which may relate only tenuously with an organization’s core business.
But with continued growth in email volumes and growing variety of file attachment types, cloud-based archiving now serves numerous other business needs, including enhanced mobility for end-user enablement and layered protection against email-borne malware and social engineering assaults. Finally, with spiraling growth, cloud-based archiving can offer tremendous benefit for streamlining mailbox management and reducing the burden of email-related trouble ticketing on IT departments.
Reflecting on a Mimecast Milestone
It seems as much a fact of coincidence as of destiny that this reflection comes on the heels of Mimecast’s one-year anniversary as a publicly traded company. We attribute a great deal of our success to the cross-currents shaping the email and archiving markets. All the same, it’s critical for us to continue to monitor these markets for shifts in direction and the emergence of new needs, use cases, and modes of doing business.
We’re in this for the long haul. These reports provide a sort of pointillist snapshot of the market space we live in, and the myriad needs of our community. While we’re gratified to have come this far, we can savor our successes only for a fleeting moment before diving back into the work at hand.
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc.
The Magic Quadrant for Enterprise Information Archiving, © 2016 Gartner, Inc. All rights reserved. Gartner is a registered trademark of Gartner, Inc.