Before you create a stationery layout, we recommend you create a design brief. This provides you with a means to ensure that all aspects of the stationery are considered and prepared, prior to the stationery layout being created. The brief should include:
- The positioning of the components (e.g. images, web links, disclaimer text, attributes, etc.)
- The effects that the components should have (e.g. whether a click action redirects to a URL or Micro Site). If a Microsite is used, the HTML for the Microsite must also be provided.
- Text to be used in the plain text only stationery.
- A list of Active Directory attributes to be included in the stationery.
- Detail for each component (e.g. image file format).
- The text for any disclaimer and company information.
- If stationery is to include tracking of user’s subscription registration, a Group must be defined.
- Designs for any Micro sites.
- Specific instructions as to when the stationery item must be applied (e.g. which email users the stationery should be applied to, and any exclusions).
- Information on Signatures (e.g. if they should be applied, if they should appear once at the bottom of the email, or with every reply in the email conversation chain).
Your design team can pass the brief along with the required images and web site URLs to the person creating the stationery. The following is a suggested template for a design brief.